12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment campaign idea can significantly enhance a brand’s appearance in the talent market. And fortunately is that it doesn’t always need a crazy budget plan!

Now is the time to inject some imagination and fun into your recruitment projects and shake up those dull, overused recruitment methods that usually start with posting on job boards (boring).

When your talent team begins producing initial, engaging project ideas that tie into and enhance your overall recruitment strategy, you’ll rapidly find how to bring in the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing enjoyable and appealing ways to bring in great candidates to your brand and make a larger effect on candidates.

Examples consist of recruitment by means of a dating app, utilizing a mysterious code to crack, hosting meet-ups, or enlisting the assistance of an immersive virtual trip.

– You can establish innovative concepts for your recruitment project by examining the problems your talent group has now, researching how other companies hook candidates, or brainstorming new concepts with your team.

– Three examples of organizations thinking outside the box include IKEA’s 3D-printed meatball project, Volvo’s S90 model lorry that interviews its own technicians, and a really enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After launching your project, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can choose from our library of over 150 test design templates to streamline and automate your working with process.

What is a creative recruitment campaign?

Recruiters or skill acquisition teams that use original recruitment project concepts, such as games, crack-the-code tests, AI recruitment bots, or video content, link straight with the hearts and minds of their target audience.

How do you know if your organization is utilizing innovative concepts in your technique?

Well, has the talent team been using the exact same recruitment marketing approach for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same standard methods that everyone else uses, there’s no way your brand will stand apart in the crowd.

When companies engage with candidates in a thoughtful, impactful method with their recruitment marketing, they’re most likely to draw in the certified people they’re searching for. Now, here’s how your group can begin doing things in a different way.

How do business think about innovative recruitment campaigns?

It’s not too complicated. Let’s stroll through the steps for producing effective, initial recruitment marketing.

Step 1: Identify your group’s biggest blockers in getting leading skill.

Step 2: Next, brainstorm ideas or techniques to get rid of those difficulties. Here are some pointers:

– Get motivation from other companies currently considering of the box.
– Put yourself in the shoes of your target audience and consider ways to communicate with them in a design and tone that will attract them, such as an animated video.
– Reach out to associates to gather ideas from a varied group.
– Consider what your business values extremely in its existing workers.

Step 3: Bring all your ideas together and produce your recruitment project strategy, including the channels you’ll use to publish it, such as social networks and your careers website.

Step 4: Review your project cost and guarantee you have the budget you require, or change your strategy appropriately (keeping in the great things your target market likes).

Step 5: Launch your project and hope your job advert and other campaign components get widespread national, worldwide, (or perhaps viral!) attention.

Do we need to outsource specific elements of our recruitment projects?

Possibly. We know that not all business have the resources to pull off every aspect of a creative project in-house. Because case, you might require to contract out specific components to a firm, such as:

– Designing social networks or other digital advertisements
– Creating a video (that does not look like your nephew took your cellphone).
– Creating a complex video game or nerdy equation as a recruitment test

Ok, now for the fun things.

To help you win on this new path, we have actually gathered some genuinely ingenious recruiting concepts below. Companies that came up with some original or inventive attention grabbers to draw in fantastic candidates.

12 innovative and inspiring recruiting campaign examples

Let’s face it, many organizations are in need of a recruitment process transformation. Especially if they desire to draw in young, certified candidates (and the business’s company brand is as attracting them as a 1970s movie).

The following business (most of which you’ve likely become aware of) likewise required some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough varieties of junior staff for white-collar offices.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, advertisements, referrals.
Their most original campaign idea was definitely their US zombie recruitment video-a Strolling Dead-themed recruitment advertisement that ran throughout the program’s season ending. It may not have featured at any huge worldwide advertising celebration, however it sure got people talking. And that’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful occupations like the army is becoming harder.
Recruitment method: Using pop-culture referrals to bring in a large range of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is unique because it uses the principles of good marketing or copywriting by interesting what is necessary to its specific target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently highly undervalued and is also experiencing a rapid increase in need post-pandemic.
Recruitment strategy: Using psychological and aspirational messaging to draw in people whose worths align with the company’s function.
Tactics: Advertising campaign throughout TV, digital, print, radio, social, and direct mail.
Recruiting for a task that is usually exceptionally under-appreciated absolutely needs some additional imaginative juice. Home Instead chose to utilize the services of a professional company for this campaign to revitalize their brand and hook exactly the right type of people.

The agency developed incredibly emotive recruiting videos for this specific niche market, which 100% hit the mark with their “can’t help however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital jobs was a difficult job.
Recruitment strategy: Using a major technology pattern to join the conversation and increase their awareness in the tech talent circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a really original campaign run by the Swedish furnishings manufacturer IKEA. To bring in skill that considers of the box, they welcomed prospective prospects for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work prospects seeking to begin their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National ad campaign covering social networks, digital screen ads, radio, and press protection.
These guys are helping to fill a major pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this eye-opening statistic:

The industry has actually regained 6.9 million jobs because April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes potential newbies aware of the vast range of advantages offered with a career in hospitality and utilizes testimonials from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, indicated attempting to attract 1,000 brand-new workers over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech talents who wish to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s definitely another imaginative recruitment project that the software company, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel concept lined up well with their work-from-home policy that they were also ‘driving home’. And ideally, their ingenious thinking has assisted them meet their Australian and international consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and absence of gender variety.
Recruitment method: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment process

This campaign hit at the heart of the continuous problem of gender equality in mining. Global mining giant BHP just recently ran an effective, global-first (for BHP) effort to assist reduce hiring predispositions by refreshing their out-of-date recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying team scarcities post-Covid
Recruitment method: Targeting a very specific skill section – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another campaign that’s considering of package. After discovering an interesting market insight that “around 78% of British parents aged 45 and over desire to take on a brand-new difficulty once their children fly the nest”, EasyJet crafted a recruitment project targeting this particular skill swimming pool.

Filling the crew lacks with candidates who are over 45, whose kids have actually lastly flown the nest, and referall.us who are now trying to find a brand-new profession experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a renowned worldwide motor program and developing the brand as an emerging hub for automotive software engineering.
Tactics: Event PR

Now that’s turning your average recruitment project strategy on its head for sure! The group integrated AI into the vehicle’s pedestrian speech innovation and cars and truck link system to check the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive prospects.
Recruitment method: Using an innovative, gamified approach to engage passive candidates & providing a totally free gift.
Tactics: Skills test was promoted on social media platforms

Our sister company, Toggl Track, wished to hire an SEO supervisor and thought of an enjoyable project that ‘d be a win-win situation for all. We created an abilities test obstacle and advertised it throughout social networks, offering a complimentary t-shirt to applicants who achieved high scores.

Reaching passive prospects while spreading out the word about our brand to other skilled employees worldwide-it does not get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment strategy: Activating a new disruptive company brand to attract graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual assets

Walmart’s enormous skill acquisition campaign was developed by Nexus and assisted give the brand a much-needed facelift (considering that the retailer may not have actually been leading of numerous candidates’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to attain?

Problem: Attracting young recruits in the midst of a labor lack.
Recruitment method: Tapping into a growing interest amongst youths in home restoration and crafting a compelling worth proposal to set themselves apart from other companies.
Tactics: An exhibit, The Hall of Fail, that provides remodelling fails recreated as artworks, out-of-home, web, and social networks content

Intending to hire some 5,000 people in a year in the middle of exceptional labor scarcities, Lowe’s Canada was facing the significant obstacle of attracting more youthful workers. Partnering with an imaginative agency, the brand name created a recruitment project focusing on opportunities for development and learning within its network.

They have actually also discovered that 88% of Gen Z trainees desire to work for companies who offer them access to training and growth chances.

Training is a priority for us, so we make certain to provide thorough training to everyone who joins our teams. Operating in one of our shops is a fantastic chance for individuals to gain understanding that will benefit them all their lives.

Inspired by this insight, the brand released a project and exhibition that develops on the desire to learn by showing compelling examples of restoration failures that youths can prevent by working and learning at one of the brand’s stores. Each of the exhibitions had a QR code for applying directly for the various open positions.

Thinking of your next original recruitment campaign method?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those ingenious business to approach candidates.

Whatever the role, from grabbing up the very best engineers to roping on the planet’s greatest salesmen, your recruitment marketing efforts make certain to strike their hearts and minds if you use your creativity!

One simple way to add sparkle to your next recruitment campaign while making it enjoyable and engaging for you and potential candidates is to begin with skills tests. And, no, you do not have to develop tests from scratch. Our test library is overflowing with role-specific questions established by the professionals.

Bid farewell to inappropriate candidates and the hours squandered screening CVs. Create a free Toggl Hire account today to see just how simple, fun, and reasonable hiring can be.

Juste likes investigating through writing. A copywriter by trade, she spent the last 10 years in startups, telling stories and building marketing teams. She operates at Toggl Hire and composes about how services can hire really great people.